December 13 2010   Source: BMW North America


Martha Stewart Applies Decorating Skills to Her New X3

Martha Stewart accepted BMW’s invitation to design her dream BMW X3 Sports Activity Vehicle using BMW’s “Dream It. Build It. Drive It.” program. Martha used the “Build Your Own” online tool on bmwusa.com to customize her own BMW X3.

Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha’s BMW X3 has a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim.

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Recently, Martha and “The Martha Stewart Show” crew went to Spartanburg, South Carolina to watch the production of her BMW X3. Martha experienced firsthand where BMW makes all BMW X3, X5 and X6 vehicles for customers around the world and interviewed the people who make them. The last stop of the day was the BMW Performance Center where Martha tested out the Ultimate Driving Machine on BMW’s own track.

Viewers can watch Martha’s visit to BMW on Tuesday, December 14 at 10 am ET/9 c on “The Martha Stewart Show” on Hallmark Channel. During the show, Martha will get the keys to her very own BMW and viewers will be encouraged to keep watching the show to find out how to enter for a chance to win their own BMW X3.