August 04 2010   Source: BMW North America


BMW Reports July 2010 Sales

The 1 Series and X5 led an overall upswing in BMW sales for July 2010 over the previous year. The small coupe and convertible posted a 53.3% increase, while the recently updated Sport Activity Vehicle saw gains of 50.5%. The stalwart 3 Series showed a more than eleven percent improvement.

Deliveries of the all-new 5 Series have been hampered by a recent recall for the fuel gauge sensor, a problem that is being remedied as new vehicles arrive in the States prior to shipment to dealers. Nevertheless, deliveries of the mid-size sedan totaled 2724 vehicles, outselling last year's model by nearly ten percent.

Perhaps the biggest sales surprises last month were the X3, which is in ints final year of production in its current form, and the 6 Series, which is also in its twilight years. The small SAV posted an 18.4% increase, but sales of the luxury coupe and convertible shot through the roof with a 292% gain.

Losers for the month were the Z4 (off 61.6%) with just 236 units sold, the X6 (down 13.2%) with 550 units, and the 7 Series (lower by 21.5%) with 904 sales.

Overall, BMW gained 16.4% in new vehicle sales compared to July 2010, with just over 19,000 vehicles reported sold for the month, continuing a growth trend for the year. So far 119,696 new BMW cars and SAVs have rolled out of dealerships, marking an 8.9% improvement for the year to date.

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